Melody Ehsani Named Creative Director of Foot Locker’s Women's Biz
Foot Locker has named designer Melody Ehsani as Creative Director of its women's business. Ehsani will design quarterly apparel capsule collections as well as curate an on-going selection of Nike and Jordan products. The first capsule collection will be available Summer of 2021 in-stores and online at Foot Locker across the United States and Canada, as well as select doors in Europe and Asia Pacific.
The LA-based designer is the founder of ME. – a streetwear brand specializing in jewelry, footwear and clothing. She has built a brand that meets at the intersection of streetwear culture and activism and has previously collaborated with former First Lady Michelle Obama, Lauryn Hill, Wu-Tang Clan and more. Ehsani is known for her socially responsive approach to streetwear.
A digital crowd-sourcing program will solicit consumer feedback to determine where a Melody Ehsani x Foot Locker pop-up shop will arrive. These pop-ups will open a week in advance of the capsule being available, giving the selected city a chance to experience and shop the collection before the rest of the world.