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Marucci Acquires Lizard Skins

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Marucci Sports has acquired Lizard Skins, the manufacturer of branded grip products, protective equipment, bags and apparel for baseball, cycling, hockey, e-sports and lacrosse.

Founded in 1993 with a focus on designing products to protect bicycles and riders, Lizard Skins has expanded to a range of sports and manufactures the official bat grip for the Major League Baseball and various pro cycling teams. Its DSP hockey grip tape is a licensed product of the National Hockey League.

With the acquisition of Lizard Skins, Marucci says it “is positioned to build on its leading position in diamond sports while simultaneously developing the company’s presence in new sports markets such as hockey and cycling.”

Lizard Skins’ leadership team, including its founder, Brian Fruit, are expected to continue leading the brand as part of Marucci.

“Adding Lizard Skins’ outstanding products to the Marucci family is a terrific opportunity to enhance our offerings,” says Kurt Ainsworth, Marucci CEO. “With its exciting brand, innovative designs and leading technology, Lizard Skins has earned the trust of top athletes and its strong presence both inside and outside the diamond sports market makes this an exciting partnership. We look forward to welcoming Brian and his team aboard.”

“We are thrilled to take this step forward in our growth as a company and become part of the incredible Marucci team,” adds Fruit, president and CEO of Lizard Skins. “Our success is a product of our unwavering focus on the demands of elite athletes, and Marucci shares our total commitment to meeting the needs of those customers. I am excited to continue the Lizard Skins mission to develop, expand and improve equipment for our customers.”

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Nov 4, 2021

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