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Leadership Shuffle Among VF Corp. Brands

Todd Dalhausser has been named global brand president of Dickies.
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New brand leadership appointments announced by VF Corp. include a change at the top at Altra. Todd Dalhausser, previously brand president of Altra, is moving to the position of global brand president, Dickies, and Jen McLaren, previously brand president of Smartwool, is taking the role of brand president, Altra & GM, VF North America Key Accounts. Jan Van Mossevelde, president of Icebreaker, is assuming responsibility for the Smartwool brand.

Altra’s new brand president McLaren, who served as brand president of Smartwool since 2018, joined VF in 2011 when the Smartwool and Timberland brands were acquired by VF. At that time, she was named CFO of Smartwool. Previously, she served as North America CFO, Timberland.

Dalhausser joined VF in 2018 as the first brand president of Altra following the VF acquisition. Prior to VF, he served as SVP of sales for Saucony North America. He also managed Saucony/Hind’s apparel business, overseeing design, development and product merchandising. In his new role with Dickies, Dalhausser will look to accelerate the Dickies brand’s profitable growth in the workwear and lifestyle markets.