In The News: Teva, Oboz, OIA, New Balance
Teva has launched TerraForever, a recycling program with TerraCycle in which used Teva sandals can be recycled into something new. To participate, customers can visit Teva.com to sign up and download a prepaid shipping label to mail in their sandals to TerraCycle. The sandals will be cleaned and materials will be separated and prepared for processing. The processed material will be used by manufacturers to make a number of new products including playgrounds, athletic fields, and track ground cover.
Oboz Footwear is pledging to plant two trees for every pair of Oboz boots tried on this month, and three trees total for every boot tried on and sold at participating dealers. Oboz will also plant an additional two trees for every boot sold at Obozfootwear.com through April 30, 2021. Oboz has been planting a tree for each pair of boots it has sold since 2007. To date, the Bozeman, MT-based brand has planted over 3.5 million trees through its partnership with Trees for the Future.
The Outdoor Industry Association will host “A Washington Town Hall on Trade for Outdoor Companies” online on May 5 at 1 pm MT. OIA Director of Government Affairs Rich Harper will lead a discussion with OIA’s outside trade counsels, Ron Sorini and Andrew Samet, on the wide range of issues that impact global supply chains of critical importance to outdoor companies. Registration information can be found here: https://oia.outdoorindustry.org/l/51282/2021-03-22/dfxjd8
New Balance and Boston College announced a 10-year agreement that gives New Balance the right to provide uniforms, apparel and footwear for 30 of BC's 31 varsity sports teams. (Football is not part of the deal.)