In a major executive move, Outdoor Cap has named Jeanelle Harris to president of the company. Harris, who was previously chief sales officer, succeeds Jim Haworth, who is leaving the company to take a position as executive chairman to NOW Diagnostics, a health testing company.

Harris, who joined Outdoor Cap in 2019 as senior VP before being named chief sales officer in 2021, has served in a number of leadership roles in her 17-year career in the consumer products industry. Harris had spent 14 years at Olivet International as executive VP overseeing sales and operations and president of its sustainable subsidiary, Ecotech.

While at Outdoor Cap, Harris has been responsible for restructuring its sales, supply chain and customer service departments.

“Outdoor Cap is extremely fortunate to have had someone of Jeanelle’s capacity and expertise within our organization prepared to take on this role. I know she looks forward to getting started and I am excited for the energy and vision she will bring to the total organization,” says Outdoor Cap founder and current chairman Paul Mahan.

“I am humbled by the opportunity to walk alongside the Outdoor Cap teams as we lead forward based on a strong foundation set by Mr. Mahan and a trajectory of growth set in motion by Jim Haworth,” says Harris.