Australian footwear brand Frankie4 is expanding its presence in the U.S. Founded in 2010 by podiatrist Caroline McCulloch, the brand, whose footwear offerings  combine customized comfort with style, landed in the U.S. two years ago with an ecommerce push. Now the brand is ramping up at retail, with a U.S. flagship store opening soon, and wholesale partnerships with Nordstrom and J.Jill rolling out this month.

"We are so excited to announce our US wholesale partnerships,” stated Cathy Barnett, Frankie4 CEO. “We know the customer experience is not exclusively online, especially when searching for the best, most comfortable footwear, and we want to make sure that we work with the most trusted North American retailers to provide additional touchpoints for discovery; we believe this step is essential for the brand's continued global growth.”

In September, Frankie4 will open a U.S. flagship store in Bellevue just outside of Seattle, WA. This will be a permanent location following the success of its Bellevue Square pop-up location which launched this past April. The new  1,300-square-foot store, located at The Bellevue Collection, will carry sneakers, dress flats, sandals, heels and boots. The location will also offer expert fittings, and will aim to serve as a community hub for events including customer-led gatherings, beauty and fashion activations, philanthropic initiatives, private shopping nights, and more.