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Fanatics Is Key Retailer for 2028 LA Olympics

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Any team dealer or retailer expecting to sell Los Angeles 2028 Summer Olympics product better get an account with Fanatics because Team USA just signed a long-term agreement licensing Fanatics to manufacture and sell Olympic-branded merchandise.

The agreement with LA28 runs through 2028 and allows Fanatics to sell branded product ranging from apparel to collectibles, both online and in stores before and during the Olympics.

In addition, Fanatics will operate in-venue retail locations throughout the LA28 sites in Los Angeles to complement Fanatics’ existing relationship running online retail platforms for the Olympic Games and Team USA.

In one more part of the deal, Fanatics will also outfit the Los Angeles Games’ volunteers.

This partnership follows Fanatics’ deal last year with the IOC whereFanatics launched its first global online shop and acquired the rights to manufacture and sell city-specific merchandise for the upcoming Olympic and Paralympic Games in Paris, Milano Cortina and Los Angeles.

“With the Games coming to Los Angeles in 2028, there’s never been a more exciting time in the U.S. Olympic and Paralympic movement,” said Peter Zeytoonjian, senior vice president of consumer products for U.S. Olympic and Paralympic properties. 

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Sep 15, 2022

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