DSW to Become Exclusive N.A. Wholesale Distributor for Hush Puppies
DSW, the 600+ door retail chain owned by Designer Brands Inc., will become the exclusive in-store distributor of Hush Puppies by 2022 in a move that should raise the brand’s profile with Millennial shoppers. The Wolverine Worldwide-owned brand, which was founded in 1958, will exit all other North American wholesale operations on Jan. 1, 2022. But Hush Puppies will continue to sell products on its ecommerce site and internationally.
Kate Pinkham, GM/VP of Hush Puppies, in a statement, said DSW is an “ideal retailer to re-introduce the iconic brand to the next generation of Hush Puppies consumers.”
The retailer, meanwhile, sees the exclusive distribution partnership enabling both Hush Puppies and DSW to continue building on “the similarities of their consumer profiles and positionings.”