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Champion Launches “Get It Girl” Sportswear Campaign

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Champion Athleticwear – the brand that created the world’s first sports bra – is looking to change the girls’ sports game again by bringing on Saweetie as the its first-ever Global Culture Consultant. At the same time, Champion is unveiling a swag(her)-filled campaign titled “Get it Girl” that spotlights stylish solutions that female athletes can feel comfortable in, both on and off the field.

Champion and Saweetie are teaming up to spotlight the “Champion Circle,” a group of 12 diverse, female collegiate athletes and giving them the “Get it Girl” confidence to, as the company says, “play by their own rules and look good doing it.” Each member of the “Champion Circle” featured in the new campaign was outfitted in gear that highlights their unique flair, swagger and skill, while showcasing the latest Champion collections, including Soft Touch Sports Bras & Leggings. Champion also used a female-led production team, spearheaded by director, Hannah Lux Davis, and photographer, Leeor Wild.

“Saweetie is an inspiration for self-expression and with her 'Get It Girl' anthem, we want to unite all women with Champion athleticwear solutions designed for every body, every shape and every workout,” explains John Shumate, VP–global marketing at Champion.

“My relationship with Champion runs deep, as an athlete and lover of streetwear,” says Saweetie. “It’s been a go-to brand since high school. This campaign and partnership hit me on a personal level and I couldn’t be prouder to help all my sporty-icy girls out there feel empowered with self-love and confidence. When you feel good wearing Champion, the sky’s the limit.”

The “Champion Circle”

The athletes that make up the inaugural “Champion Circle” represent colleges and universities from across the country and play a variety of sports ranging from basketball to cheer to track and field.

  • Maya Brady: Junior, Softball
  • Alissa Pili: Junior, University of Southern California, Basketball
  • Helena Sampaio: Freshman, University of Southern California, Soccer
  • Logan Eggleston: Senior, University of Texas, Volleyball
  • Nyla Jones: Senior, North Carolina A&T, Cheerleading
  • Natalie Chou: Graduate,UCLA, Basketball
  • Morgan Lewis: Senior, Ohio State University, Track and Field
  • Ziyah Holman: Sophomore, University of Michigan, Track and Field
  • Sophia Hartwell: Sophomore, University of California, LA, Track and Field
  • Norah Flatley: Senior, UCLA, Gymnastics
  • Destiny Martin: Sophomore, Winston Salem State University, Cheerleading
  • Anna McClure: Freshman, Ohio State, Volleyball

Each member of the “Champion Circle” featured in the “Get It Girl” campaign will receive a two-year Name, Image and Likeness (NIL) investment as official brand ambassadors.

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Apr 7, 2022

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