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CCM Partners With Play It Again Sports


Play It Again Sports has become the official resale partner of CCM, with sales running through the company’s more than 2809 franchised locations in North America. In addition, as the sustainability partner of Play It Again Sports, CCM will be the presenting sponsor of one hockey equipment “Sponsored Buy Drive” per year and will jointly share posts related to Earth Day, National Recycling Day and America Recycles promotions across social media platforms.

“Winmark is committed to making the communities we operate in more sustainable and that means finding partners who share our values and can offer high-quality products to our consumers,” says Renae Gaudette, chief operating officer of Play It Again Sports’ parent company. “CCM was a natural choice for us because of our existing partnership and their long-standing reputation for providing hockey players with top-notch gear for over a century. We’re thrilled to be entering into an agreement with a legacy brand that’s equally dedicated to promoting sustainable purchasing opportunities for customers while growing the game of hockey in our communities.”

“CCM Hockey is proud to partner with Winmark and Play It Again Sports to promote sustainability in the hockey community,” adds Justin Reynolds, brand marketing manager at CCM Hockey. “This partnership allows us to extend the life of hockey equipment and provide customers with the best gear at an affordable price while also reducing waste, contributing to a more sustainable future, and making the sport more accessible. We are thrilled to be working with Winmark and Play It Again Sports and look forward to making a positive impact together.”