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Caleres Names Chief Design & Product Officer


Caleres has promoted Natelle Baddeley to the position of chief design and product officer. In this new role, Baddeley has creative oversight for the majority of the Caleres brand portfolio, including Naturalizer, Vionic, Dr. Scholl's, Veronica Beard, Vince, Franco Sarto, Blowfish Malibu and LifeStride. She will report to Jay Schmidt, chief executive officer of Caleres, and be responsible for leading product strategy across design, merchandising, and innovation. Championing Caleres’ sustainability efforts to minimize the impact of manufacturing on the environment will also be part of her role.

Baddeley joined Caleres in 2018 as SVP, design, merchandise, and product development strategy. Her career in footwear and accessories spans more than 30 years, including time as the SVP and creative director of global design for Nine West and Bandolino at Jones Apparel Group, where she was responsible for global trend and design direction for all footwear and accessory product categories, including all licenses. She has also led footwear design for multiple European brands as well as retailers Debenhams and Marks and Spencer. Baddeley studied at the London College of Fashion, University of the Arts, specializing in footwear.