BSN Sports and its parent company, Varsity Brands, along with fellow brands Varsity Spirit and Herff Jones, have released three episodes of season three of their “Believe in You” video series. Each episode includes a free downloadable lesson plan and activity guide for teachers and is hosted by Kevin Atlas, a motivational speaker and one of the first Division 1 basketball players to play with one arm.

“As schools work to reopen for the 2020-21 school year, the social and emotional needs of students, teachers and school staff members has never been greater,” says Adam Blumenfeld, CEO of Varsity Brands. “Extended periods of isolation, lack of interaction with peers, and stressful events and images have contributed to dislocation that must be addressed in order for teaching and learning to be effective.

“Varsity Brands understands the power of SEL tools for kids and students and we are committed to doing what we can to help young people build resilience and other critical skills for lifelong success,” he adds.

Over nine episodes, released in three monthly installments, the series features people from around the country who have overcome personal challenges to accomplish the extraordinary. As an extension of the Believe in You Program, Varsity Brands has also created Student Empowerment Journals for grades 3-to-12 to build upon the free video series.