Wrapping up a fairly busy 2022, BSN Sports made one more acquisition in December when it purchased Unique Image, located in Wilmington, DE.

Unique Image specializes in custom promotional, corporate and team athletic products and apparel since its founding in 1979 by Bob Gleber. The second-generation family business was managed by brothers and co-owners Jason and Jon Gleber.

As part of the acquisition, Jason Gleber and the company’s sales team joined BSN Sports. The company’s in-house screenprinting operation will remain under Jon Gleber’s management as a contract decoration service joining BSN Sports’ third-party decoration system.

“In welcoming the Unique Image team to our organization, BSN Sports is excited to continue enhancing the experience of coaches, athletes and community members of the greater Wilmington area,” says BSN president Terry Babilla. “We look forward to the opportunity to continue building upon the strong local connections fostered by the Unique Image sales team and I believe that together we will deliver a best-in-class customer experience.”

“Our Unique Image history was built on our commitment to providing impeccable customer service and customer-driven solutions to the schools, businesses and teams that we’ve had the opportunity to partner with for nearly 50 years,” adds Jason Gleber. “With those priorities in mind, we know that we’ve chosen the right partner for the next chapter in our story. In joining BSN Sports, we’re excited for the ability to offer expanded brand and product offerings backed on a national scale, while maintaining our people-first culture, and we look forward to what’s to come for our customers.”

In other news at BSN Sports, the team dealer and Nike recently signed a three-year deal with Appalachian State University in Boone, NC. In the agreement, Nike, which first partnered with the University in 2007, will continue as the school’s official apparel, footwear and uniform provider. BSN Sports, which had not been part of the former agreement, comes on board as the official equipment provider, which will streamline efficiency and provide enhanced product offerings for App State student-athletes and coaches.

The three-year agreement, which went into effect last June, involves all 17 of App State’s athletic programs. The deal includes incentives in the form of discounts, rewards for on-field achievement, marketing, and promotional opportunities. The partnership also extends discounts and incentives to departments across the University.