BSN Sports Acquires Shively Sporting Goods


BSN Sports last month acquired Shively Sporting Goods, based in Louisville, KY. Founded by Bob Flanders in 1968, Shively’s was the largest independent sporting goods dealer in Kentucky. Flanders’ children, Trisha Morrison and Mike Flanders, will join BSN Sports as part of this acquisition along with its Louisville-based sales and customer service teams. At the same time, Shively is liquidating its retail store.

“This is a definite win for our customers, Shively Sporting Goods and BSN Sports and we are looking forward to joining the growing BSN Sports family,” says Mike Flanders, president of Shively’s. “Our 52 years of strong service to athletic directors, coaches and student-athletes along with BSN Sports state-of-the-art technology, expansive inventory and nationwide presence will bring a new breadth of resources to our customers.”

“Much like BSN Sports, Shively’s has leveraged customized service, local touch and depth of customer relationships to successfully navigate the evolution of the team sports market as an industry leader in their region,” adds BSN Sports president Terry Babilla. “The Shively name is synonymous with excellence across the board and we look forward to offering the same personal service supported by our enhanced access to top brand inventory and exclusive digital resources to the growing Louisville market of coaches, athletes, and parents.”

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