BSN Sports earlier this month completed the acquisition of certain assets from Riddell’s Kollege Town division, including approximately 50 sales representatives, sales management and customer service professionals, and Kollege Town’s fanaKTive graphic capabilities.

“We have admired the Kollege Town team for many years and share their commitment to providing customers with the broadest array of high-quality products paired with innovative programs that maximize team budgets,” says Terry Babilla, BSN Sports president. “The combination of our two organizations also adds to BSN Sports’ presence in key Midwest markets – including the addition of more than 50 committed and passionate sales professionals to our platform.

In a related move, Riddell Sports Group confirmed last week that it was closing its facility in Sun Prairie, WI, in less than two months. The facility has been open in Sun Prairie for fewer than four years, working with the city to build a new industrial building in 2016. This follows the sale of its Kollege Town assets to BSN Sports.

In one other piece of news from BSN Sports, Georgia Gwinnett College (GGC) recently announced a multi-year apparel partnership with BSN Sports and Nike, effective this spring. The agreement includes incentives in the form of discounts and rewards, along with incentives for on-field achievements and additional marketing and promotional opportunities.