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BSN Extends With University Of Cincinnati


The University of Cincinnati Athletics Department has entered into an apparel agreement with BSN Sports and at the same time has elected to equip its programs with Jordan Brand and Nike products.

The partnership will make BSN Sports the Bearcats’ exclusive provider of apparel, footwear and other equipment.

“This is a monumental moment for our more than 450 student-athletes and our entire athletic department. It was important for us to have stability in our apparel provider for years to come and to have a partner solidified as we joined the Big 12 this summer,” says director of athletics John Cunningham. “To many of our fans, Jordan Brand represents the quintessential jersey of one of the top stretches in the history of Cincinnati basketball, while Nike has proved to be the driving force in athletics apparel innovation for decades. I can’t wait to have the Swoosh and Jumpman logos join with our C-Paw marks once again.”

Cincinnati has partnered with BSN Sports since 2021.

“The BSN Sports Collegiate Select team is proud of the opportunity to join Nike and the Jordan Brand in outfitting this exciting new chapter for Cincinnati Bearcat Athletics,” adds Todd Northrop, VP of the BSN Sports Collegiate Select Program. “It will remain our foremost goal to bring unmatched service and partnership to each and every coach so they can continue focusing solely on the success of their student-athletes.”