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BSN Acquires Winning Streak


In perhaps its final 2021 acquisition (although you can never tell!) BSN Sports has acquired Winning Streak, based in Dupo, IL. Winning Streak has served the greater St. Louis and Chicago team sporting goods market since 2003. Through the acquisition, BSN says it plans to continue to support customers out of the local St. Peters, MO, and Mokena, IL, sales offices with the 20 sales and customer support employees from Winning Streak that have join BSN Sports.

Winning Streak founder Chris Braun will maintain ownership of his decoration facilities, adding further support to BSN Sports’ internal and third-party decoration network.

“As BSN Sports closes out a record 2021, we are excited to accelerate our growth trajectory as well as our decoration footprint through this new addition,” says Terry Babilla, BSN Sports’ president. “Winning Streak has maintained a strong local presence as a prominent athletic provider and support system to the regional sports community. We look forward to this opportunity to expand upon Mr. Braun’s and Winning Streak’s strong foundation of customized product offerings with access to free premier coaching and development resources, our line of team and school campus branding products and exclusive ordering platforms that truly bring forth a one-stop shopping experience for coaches, schools and athletic organizations.”

“Over nearly two decades, Winning Streak, Inc. has had the honor of serving athletes, coaches and families with a focus on providing an elevated service experience to our local communities,” adds Braun. “I look forward to working with BSN Sports through our expansive decoration facility while introducing new tools and resources to our customers through our new family at BSN Sports. The Winning Streak team is excited for the opportunity to continue deepening relationships with our customers and creating positive experiences for coaches with the added benefit of BSN Sports’ nationwide presence backed by enhanced employee and customer support structures.

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Dec 16, 2021


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