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Breaking News: BSN Sports Acquires Donnelley Sports


In a move that surprised many in the team sports business because it involves the current chairman of the National Sporting Goods Association (NSGA) and a former board member of the Sports Inc. buying group, BSN Sports has acquired Donnelley Sports, located in Twin Falls, ID.

Founded in 1975, Donnelley Sports, serves the team sports markets of Idaho and Nevada. It is a second-generation family-owned business operated by current NSGA chairman Pat Donnelley, along with Mike Donnelley and Scot McNeley.

The Donnellys and McNeley, along with the team dealer’s sales and support teams, will join BSN Sports. Its office in Twin Falls, ID will transition into a regional sales office for BSN Sports’ network of sales and service teams. The company’s in-house graphics and embroidery operations will remain under its current ownership while joining BSN Sports’ third-party decoration system.

“For nearly 50 years, our team has remained dedicated to enhancing the athlete experience with personalized team sports solutions that keep our customers coming back season after season,” says Pay Donnelly. “Today marks an exciting new chapter in the Donnelley Sports history and, looking ahead, we believe we are well-positioned to create valuable experiences for our communities by leveraging the strength that BSN Sports has to offer.”

Adds Terry Babilla, BSN Sports’ president: “Today’s announcement marks an exciting addition to BSN Sports’ seasoned sales organization as Pat Donnelley, currently serving his third year as chairman of the NSGA, Mike Donnelley and Scot McNeley, recent board member of Sports Inc., bring a wealth of knowledge and expertise to the business though this combination.

“I have always had tremendous respect for the reputation and leadership of the Donnelley business, and I believe they will be a fantastic organizational and cultural fit with the BSN Sports family,” Babilla adds. “We look forward to upholding Donnelley Sports’ proven service reputation while delivering enhanced product, equipment and branding now available to their customers within the BSN Sports umbrella.”