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Aussie Brand FRANKiE4 Sets Up Shop in Emerald City


FRANKiE4, a women’s fashion/comfort footwear brand from Down Under, following its successful U.S. ecommerce launch in 2021, has opened a retail store and its U.S. retail headquarters in the Capitol Hill neighborhood of Seattle. FRANKiE4, which offers a wide range of luxe leather footwear—sneakers, dress flats, sandals, heels, and boots—prides itself on its patent-designed foot support.

Since its 2010 founding, the Australian footwear brand has gained a following via word of mouth, social media, pop-up events, brick and mortar stores and the continuous evolution of its product range.

“We have taken women’s footwear and redesigned shoes specifically for our unique feet—delivering fashion and comfort without sacrificing one over the other. We’re looking forward to our continuous growth here in the U.S. market,” said Cathy Barnett, CEO Global, in a prepared statement.

The brand’s stated mission is to “take wellness to the next level with award-winning, Podiatrist-designed support for game-changing comfort in every cleverly cushioned step.”

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Jan 19, 2022


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