Expanding its reach in licensed sports apparel, Augusta Sportswear Brands has entered into a partnership with CCM to be the hockey brand’s exclusive amateur hockey sublimated game wear licensee in North America.

The partnership is a multi-year agreement that will initially focus on entry-level quick turn game wear and a mid-tier level uniform offering that also provides twill and embroidered team decoration.

The new sublimated Essential and Performance Series line of uniforms will be offered in the CCM 2022 catalog with the initial product delivered in Spring 2022.

“As a youngster growing up and playing hockey on the outskirts of Toronto, CCM represented the best in hockey and it’s only become better and stronger over time,” says Dave Elliott, CEO of Augusta Sportswear. “It’s been a part of my entire life and I could not be more proud to partner with this iconic global brand that is synonymous with hockey”

“Partnering with Augusta Sportswear Brands in this important product category was a natural choice for us,” adds Marrouane Nabih, CEO of CCM. “Their successful track record speaks for itself and we are thrilled at the idea of this partnership. Our customers will greatly benefit from Augusta Sportswear Brands’ sophistication and industry-leading production lead times.”