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ASICS Partners With BSN Sports for Youth Sports Contest


ASICS and BSN Sports recently launched a nationwide Sound Mind, Sound Body Contest targeting youth programs. Four awards of $12,000 each will be distributed with a focus on teams who support the sports of cross-country, track and field, volleyball and wrestling.

In addition to the monetary prize, the contest will award each winning team a free professional development session through the Believe in You Empowerment Program, developed by BSN  parent company Varsity Brands, that provides free resources and curriculum to guide teachers and coaches in facilitating character education and leadership development to help students unlock their potential and strive toward their goals.

The entry window for the Sound Mind, Sound Body Contest runs through March 17, 2023. Twelve finalists will be selected in mid-March and the four winning teams will be unveiled in an announcement on May 1. 

“ASICS is honored to launch the new Sound Mind Sound Body Contest alongside BSN Sports,” says ASICS elite athlete and Olympic Gold Medalist Valarie Allman. “Participating in youth sports was integral to the athletic successes that I have enjoyed throughout my career and we are proud to help support young athletes through these four targeted awards.”

“The impact of a great coach extends well beyond the win column. Great coaches teach athletes confident leadership, effective communication skills, tools to build relationships, how to carry themselves through times of adversity and so much more,” adds BSN Sports president Terry Babilla. “For these reasons, BSN Sports is eager to spotlight influential coaches leveraging the power of sport for good through the Sound Mind, Sound Body Contest. By teaming up with our partners at ASICS, award recipients will benefit from meaningful resources to continue developing well-rounded athletes and teams.”