
Adidas Will Appoint New CEO in 2023
Adidas Will Appoint New CEO in 2023

Kasper Rorsted’s term as CEO of adidas AG will be over more than three years before his employment contract expires on July 31, 2026, despite the company experiencing double-digit growth in 85 percent of its business. But the brand’s business in China remains a mess, forcing adidas to address the situation with a number of measures in the second half, including a negative impact of approximately $375 million in H2 from taking back slow-moving inventory to sell through its factory outlet stores. Shares are down more than 46 percent since opening 2022 at $146.60 apiece.
The adidas AG Supervisory Board has commenced a CEO transition at the company that will see Rorsted depart from his senior executive post in 2023 after a new appointee takes over the position sometime next year.
“After three challenging years that were marked by the economic consequences of the Covid-19 pandemic and geopolitical tensions, it is now the right time to initiate a CEO transition and pave the way for a restart,” said Thomas Rabe, chairman of the adidas AG Supervisory Board, in a statement.
Neither the company or Rorsted provided a specific reason for his departure from the company where he began in 2016 and oversaw a number of key developments ranging from the divestitures of TaylorMade, CCM Hockey and Reebok to growing the company’s online sales more than five-fold.
During its recently completed second quarter, the company’s North American business grew more than 20 percent in wholesale and 23 percent in Direct-To-Consumer with lifestyle sales up 19 percent as performance product sales grew 23 percent.