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Adidas Is Merging U.S. and Canadian Operations

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While it may not have any immediate direct impact on team dealers and their customers, it is big news in the world of sporting goods that Adidas recently confirmed that it is consolidating its operations in the U.S. and Canada. According to a report in Retail Insider, Adidas has “combined our teams in the United States and Canada to work most effectively and ensure we are positioned for continued success in an ever-changing marketplace.

“In the past, these teams have operated separately as two separate markets. Therefore, this reorganization will allow for more speed and cohesion across the North American market. The implementation of these changes has started and will be completed by spring. Business operations will be conducted primarily from our U.S. headquarters in Portland, OR,” the brand continued.

The consolidation will apparently result in a reduction in its Canada-based corporate workforce. 

Here’s the important part: Adidas also issued a statement saying that “the decision has no impact on the availability of Adidas products to consumers in Canada. Consumers in Canada can continue to buy Adidas products online, in our retail stores and from our wholesale partners.

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Jan 19, 2023

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