Looking to make further inroads into the youth team sports market, full-line retailer Academy Sports + Outdoors has entered into a multi-year partnership with the National Police Athletic/Activities Leagues (National PAL).

Academy will assist National PAL Member Chapters by offering kids a variety of structured programs with reps from law enforcement by helping them gear up properly for sports and outdoor activities. Programs offered by PAL Chapters across the U.S. include activities and athletics under the supervision of mentors, coaches and tutors provided by local PALs.

“National PAL is an ideal partner to help us build stronger community relationships, promote safety, and create fun and meaningful giving opportunities across Academy’s footprint,” says Lawrence Lobpries, SVP–marketing at Academy Sports. “We believe being active is an essential part of life and by providing our communities with the right resources and knowledge, we empower them to safely have fun out there and make new memories.”

“Sports can have a profound impact on kids growing up, so ensuring they have access to a safe and supportive environment is key as they develop,” adds Jeff Hood, CEO of National Police Athletic/Activities Leagues, Inc. “PAL not only exposes and educates youth to the role of law enforcement in our communities, but it also instills leadership and lifelong values at an early age. This approach is fundamental in establishing healthy and positive relationships between kids and cops on and off the court, and we are thrilled to partner with Academy Sports + Outdoors to help unite them over a shared love of sports.”