Noble Biomaterials Adds New Markets, New CMO
If not now, when? That is the question of the day regarding antimicrobial solutions. Noble Biomaterials has answered that call to action by seizing several opportunities to showcase its stable of antimicrobial and conductive products, as concerns over safety and cleanliness have escalated throughout 2020 due to Coronavirus. Latest developments include a new brand partnership, openings in new markets such as hospitality and travel, successful mask programs, and the recent hire of Allon Cohne as chief marketing officer.
Cohne’s background provides a good fit for his new role with Noble, having expertise in niche marketing of ingredient technology with military applications. Cohne joins Noble having worked previously as CMO with Vibram, and prior to that Cohne served as global director of marketing at Polartec during a six-year stretch that ushered in a number of winning technologies and material innovations in fabric performance for the Massachusetts-based company.
“Noble has great products and a great team with a USA factory in Scranton, PA,” says Cohne. “What Noble Biomaterials has, and what they are working on, shows its broad ingenuity and potential for many opportunities.”
Concurrently, the Noble Biomaterials is pushing ahead on the branding front having renamed its XT2 antimicrobial technology Ionic+. The new brand name, logo and tagline more clearly conveys the benefits and story of Ionic+, a technology that uses positively charged silver ions to provide microbial and odor protection on a range of soft surfaces, whether for active apparel, hospital linens or denim; Cone Denim will debut The Self-Clean Jean featuring Ionic+ for S/S ’22.
“There certainly has been new demand as a result of COVID,” states Joel Furey, cofounder and chief commercial officer. “There’s been interest in our traditional apparel sector but the industrial space is gaining traction. Hotels, airlines and even car companies are looking for “clean.” United Airlines recently tapped Noble Biomaterials for an employee glove program.