Habits old and new come into play when consumers shop for sustainable goods. Attitudes are shifting, according to our most recent survey, with respondents placing more importance on eco-friendly footwear and clothing and becoming less turned off by the cost of responsibly-made products. However, survey takers also report that they don’t actually purchase many shoes or apparel promoted as “sustainable.” This perplexing consumer behavior has become an all too familiar pattern. For example, a whopping 73 percent view sustainability as a selling point, but when asked how many times “sustainable” shoes or apparel were purchased in the past year, 26 percent replied “0” and 51 percent reported making only 1-3 purchases annually. In addition, when compared to responses in previous surveys, this survey reveals rising concern and skepticism about eco claims, not about price. Lastly, in-store shopping is the top pick for learning about eco-friendly product, with individuals preferring to use QR codes and product labels to gather info, rather than reaching out to a sales associate.  

This survey conducted by MESH01 included 302 respondents, men and women active and outdoors.Trend Insight is a feature within Textile Insight  that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of active and outdoor enthusiasts.

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