From Fashion to Football, Eco-Friendly Fabrics are On Trend
Unifi and Sorona may target different audiences, but both firms are finding success optimizing sustainable solutions, whether that is on fashion’s red carpet or the green turf of the football field. For example, earlier this month Unifi brought its REPREVE mobile tour to the Pac-12 Football Championship Game at Allegiant Stadium in Las Vegas, where prior to the matchup between the University of Oregon and the University of Utah, more than 56,000 fans attending the game got the chance to see how post-consumer recycled bottles are transformed into their favorite Pac-12 fan gear. During that same week, Sorona’s sustainable bio-based faux fur debuted in a competition in Bravo’s “Project Runway” Episode 1907: Are You Fur Real.
Together, Unifi and Pac-12 Team Green collaborate on a variety of efforts to promote sustainability. This includes the annual Team Green Sustainability Conference and the Pac-12 Zero Waste Competition. In addition, the Pac-12 Sustainability Working Group unites leaders from Unifi and the Conference’s member schools to encourage sustainability throughout the Pac-12 league footprint. Unifi also offers each university in the conference a chance to apply for a $5,000 annual grant to promote sustainability opportunities on their campuses.
Meanwhile in the fashion arena, during Project Runway’s Avant Garde challenge, designers were paired up and asked to select from over 200 yards of the plant-based and recyclable faux fur in a wide range of colors, patterns and lengths, in an episode that represents an industry taking a stance against animal fur.
“This episode of Bravo’s Project Runway is a call to action for the industry. Luxury and faux fur are not mutually exclusive,” says Sorona global brand & communications leader Alexa Raab. “The world's most influential thought leaders in fashion and media are advocating for innovative, sustainable fabrics. We’re proud to answer the call with options like the bio-based faux fur we offer in collaboration with Ecopel, called Koba.”