Akcel Partners Create Modern Sales Approach
In response to the rapidly changing marketplace, a trio of industry experts have joined forces to launch Akcel Partners, a new style consulting firm tailored to fit today’s business needs that goes beyond traditional selling.
“We have all been on the other side of the desk,” says founder, Dina Coker. “That gives us unique insights into what makes truly effective sales and marketing plans. We listen carefully, dig into the details, and acquire the best resources.”
Denine Pezone and Barth Getto complete the Akcel executive team. Together with Coker, the three professionals have deep background in strategic business development, sales, marketing and leadership roles with strong bonds throughout many branded and retail categories.
What differentiates Akcel Partners is that the business model is much broader than conventional sales agency, in that the firm has access to an array of industry experts to design, develop and deploy a customized, fully integrated marketing plan. The company can be compared to an off-site sales department, which is just what clients are looking for, particularly in today’s business environment when there’s need for more flexible human resource options.
DuPont’s Intellifresh durable and long-lasting freshness protection business and Trinity Technology Group (TTG), a leading authority in ePTFE design and manufacture, are recently-named Akcel Partners clients.
“While we have a leadership reputation in the medical and industrial markets with our ePTFE products, we knew that apparel and gear was an entirely new frontier,” says Greg Vas Nunes, TTG’s CEO. “We realized that the way to put our best foot forward in a new category was with experienced fabric and apparel sales people who could pave the way to the decision makers in these new markets. Akcel Partners can hit the ground running with their professional sales consultants who already understand these categories.”