STYLE

Anita Active

Features in the innovative 5566 Performance Sports Bra include a wide underbust band, breathable mesh inserts in the back, and ergonomically shaped, partially padded straps that come in two different sizes for larger and smaller cups. The pre-shaped cups are made from perforated fabric on the outside and are lined with fine piqué on the inside for enhanced moisture transport. Currently available in the colors smart rose, black/anthracite and dark olive/black and in pink/anthracite for Spring 2025. Size Range: A-E, 32-42; F, 32-40; G, 32-38. MSRP $62.

“Wearing a properly fitting sports bra for running is as important as having the correct running shoes. It is crucial to the overall comfort and to reach a high personal performance level. High Impact Anita Active Sports Bras are designed to meet these extra demands,” says Joy Haizen, managing director, Anita USA.

Ciele

The Montreal-based brand’s new Cold Weather Collection includes a range of apparel, including outerwear, headwear, layering essentials, tights, pants, mid-layers and accessories — all focused on warmth, breathability and temperature regulation. DIAMAfleece products are a highlight of this collection, combining innovation and functionality tailored specifically to a runner’s needs.

“As the colder months approach, factors like visibility, harsh weather conditions and comfort can complicate a runner’s life. With the Cold Weather Collection, we’ve chosen to embrace these challenges and make them the core inspiration for our designs,” says Catherine Langelier, apparel designer, Ciele Athletics.

Recover Brands

North Carolina-based sustainable apparel company Recover Brands soft launched its Impact Jacket in 2023 at the Marine Corps Marathon as a co-branded piece showcasing wholesale customization capabilities for high-tech athletic wear at a premium MSRP. Now, Recover is making the Impact Jacket available to retail and wholesale customers, as well. Made entirely within Recover’s low-waste HyperLocal supply chains and crafted with functional design features, the jacket is constructed with a certified recycled PET fabric. It is durable, breathable, lightweight and packable. The jacket also features dual zip side pockets, reflective/hi-vis trims and an attached hood with stow-away strap. MSRP $140.

Oiselle

New Spring ’25 apparel offerings from Oiselle include the Flyout Chill Hoodie and the Open Lane Bra. The Flyout Chill is a technical hoodie with 50+ UPF protection. It features fabric with Brrr° Triple Chill Effect technology, using cooling minerals to provide relief from heat, and wicking moisture away. Thoughtful details round out this semi-fitted pullover: A contoured hood with a ponytail port, a double-pane Watch Window, and thumb holes. Meanwhile, the Open Lane Bra has a Power Mesh lining and a racerback silhouette, as well as extra-compressive Pyla fabric delivering medium support for B and C cup sizes. And the fan-shaped strap details bring a sense of fun to any run.

RECOVERY

VELOUS

Featuring a soft and adjustable upper design, the Hoya Slide is an easy on and off slide with VELOUS’s Tri-Motion technology that includes a soft and stable heel cup, arch support and forefoot flex grooves allowing fatigued feet and toes to stretch and relax. It has all the features needed for the best recovery experience. MSRP $80.

“After a long run, a runner is going to look for immediate comfort; a shoe that allows the feet to stretch and legs and knees to relax and not work so hard,” says Brad Bischel, co-founder, partner and VP of product, VELOUS.

OOFOS

The OOmy Stride is the first in the line of new OOmy product (the OOmy Zen will arrive in February followed by a new shoe later in 2025). The OOmy platform delivers the technology OOFOS is known for, while upgrading the fit, feel and ride from heel-strike to toe-off. It has an extended and rounded heel and an integrated support cradle that raises up just outside the footbed to help keep the foot centered over the platform when walking. The new platform surrounds the foot in OOfoam, as opposed to the foot resting on top of it. The OOmy Stride is designed to fill a space within the OOFOS product line for those with an active lifestyle looking to level-up their Active Recovery with an updated, flexible design and contemporary style. MSRP $159.95.

“For too long, recovery footwear has been associated with comfort. Runners are looking for something that goes beyond comfort and really works. They demand real technology with proven benefits… In addition to technology, runners want to be able to maximize their recovery. Active recovery footwear allows runners to experience the benefits throughout their entire day, not just at home or right after a workout,” says Darren Brown, head of marketing, OOFOS.

ROLL Recovery

Colorado-based brand ROLL recovery, known for its deep tissue massage therapy tools, has officially entered the footwear space with the launch of the SUPERPLUSH Recovery Footwear Collection. The full lineup offers a performance recovery shoe, slide and flip flop style in an array of colorways. The proprietary foam midsole, composed of algae and EVA with BLOOM Foam Technology — a premium and sustainable foam that reduces carbon footprint and petroleum use — is the foundation of the line. While flip flops and slides are coming soon, the collection debuts with the SUPERPLUSH Classic closed-toe shoe featuring ORTHOFIT support for arch and midfoot comfort. Its upper consists of ROLL Recovery’s proprietary AIRYARN mesh made of recycled PET sourced from ocean plastics. This lightweight, high-stretch yarn offers optimal breathability and comfort. MSRP $110.

GEAR

Amphipod

Meet Amphipod’s new Soft-Tech Luxe Handheld, where soft-flask comfort meets cutting-edge engineering and dazzling value. The newest addition to the brand’s popular Soft-Tech Hydration Series features a comfortable patent-pending, fully-cushioned insulated sleeve that keeps fluids cooler longer, a secure and slip-free hand-relaxing size-adjustable Thumb-Lock strap design, high-flow bite valve and easy-access pocket for nutrition and ID – perfect for every soft flask enthusiast. New for 2025, it’s available to order now. MSRP $40 (16oz./485mL).

“Runners are looking for minimalist accessories for hydration, phones and nutrition that are lightweight, intentionally designed with a comfortable ergonomic form factor, and easy-access to fluids and essentials. Our in-house engineering team is highly experienced in designing run-specific accessories that deliver just that, while ensuring feature-packed retail value for customers, and for stores — optimized margins and minimized size SKUs,” says Keith Willows, co-founder/product design engineer, Amphipod.

Deuter

The Traick is a breathable, stretch-fabric hydration vest with a snug, zero-bounce fit, designed for trail running. With adjustable bungee sternum straps, four easy-access shoulder pockets, and back pouches, it’s organized and spacious. It includes two 500 ml soft flasks and is compatible with a 2.0-liter hydration system. It also has modular bungee cords for compression, pole holders, reflective details, and zippered compartments. Eco-certified, PFAS-free, and lightweight, it’s built for high performance and comfort. MSRP $125-$135.

Nathan

The Pinnacle Pro, available in 6L and 12L vest options, features an innovative design that is ultra-lightweight with a snug, comfortable fit. Perfect for trail runs and road race training, it has a Quick-Fit Size System and the sternum slider cords allow micro-adjustments to create a custom fit. It also features an interior front zipper pocket for storing smaller valuables, as well as rows of front pockets and a large back pocket with separate bladder compartment. MSRP $180-$200.

BOCO Gear

The new Run Hat – Reflective Blues features BOCO Gear’s 360 Degree Reflective Tech Material — an innovative fabric that enhances visibility in low-light conditions while maintaining a subtle, stylish appearance during the day. This sophisticated material seamlessly integrates into casual running gear, without having the “safety gear” vibe. As dusk falls, the fabric comes to life, brilliantly reflecting headlights and streetlights. Thoughtfully designed reflective elements maximize visibility without compromising style. Whether featured as trims or all-over panels, this breathable fabric ensures optimal performance, safety, and fashion-forward design. MSRP $29.99.

Tifosi Optics

The new Moab is engineered with trail runners, cyclists, and outdoor adventurers in mind. The Moab combines rugged durability with an ultra-lightweight feel. It comes in four versatile models, including interchangeable lens options and Fototec lenses that adjust to changing light conditions. MSRP $79.95.

Suunto

The new, smaller Suunto Race S is compact and lightweight, fitting a variety of wrist sizes. It features a bright AMOLED display so the screen comes to life in daylight and nighttime. The battery can last up to 30 hours when training nonstop with best GPS accuracy. In addition to tracking training stats and providing personalized feedback on how things are going, the Suunto Race S watch monitors steps, calories, heart rate and sleep (including sleep stages). MSRP $349.

Kahtoola

The brand’s newest traction innovation, the lightweight MICROspikes Ghost, will be available at retail in Fall 2025. Designed for safe navigation on slick, snow-covered trails, MICROspikes Ghost is chain-free, lighter, and more packable than Kahtoola’s popular MICROspikes. It is built for fast packers, trail runners and thru-hikers, and features new materials and construction designed over a multi-year testing period to create a smaller, ultralight (42% lighter) version of its predecessor. A hybrid elastomer harness features patented reinforced eyelets at key stress points with a raised heel tab that easily slides over running and hiking shoes. Available in unisex sizing XS-XL (US women’s size 6-11, US men’s size 6.5-14). Includes a packable tote sack. MSRP $99.95.

ESSENTIALS

Injinji

The new Snow Over The Calf (Snow OTC) toesock is specifically created for runners training in the fall and winter months. Designed to fit securely and protect the lower leg from the fall and winter elements, the Snow OTC features sustainable moisture-wicking THERMOLITE EcoMade fibers and has THERMOLITE FAR INFRARED Technology embedded within the fibers to aid in generating heat using the infrared energy created naturally by the body. Runners can wear the Snow OTC directly on the skin or as an additional protective layer over running tights to keep warm and block against wind. Available in Twilight and Shadow colors. MSRP $28.

Jogology

The one-year-old brand recently expanded its collection of performance running socks to include a new quarter length option for runners who want more ankle coverage. Built on its popular medium cushion style, Jogology’s Quarter sock has cushioned heels and toes, with no cushioning around the midfoot. It also offers arch support massage bands to reduce excess fabric and create moisture management between the foot and shoe. Available in silver grey, sky, white and black colorways. MSRP $16.

Currex and PowerStep

Foundation Wellness has the insole market covered with its two brands Currex and PowerStep. Designed to enhance the comfort and fit of running shoes and sneakers, Currex RunPro athletic insoles provide comfort with reduced fatigue, enhanced stability, and faster regeneration for better performance. Available in three unique arch profiles, the insoles feature Currex’s Dynamic Arch Technology that allows the arch to remain in full contact with the insoles throughout the gait cycle, reducing overall pressure on the foot. Zero drop design provides a balanced fit inside all running shoes. Meanwhile, PowerStep Pinnacle orthotics, are everyday insoles designed by a podiatrist to relieve and prevent foot pain.

OS1st

Wicked Comfort performance socks offer a combination of maximum cushion, moisture-wicking, and durability, and are now available in the highly requested Crew style. With the brand’s Dry1st technology, the socks work to eliminate moisture to keep comfortable and dry. Crafted with premium Comformance yarn, Wicked Comfort socks offer a luxurious, cloud-like cushion while still being durable and built to last.

Cadence

The Cadence EX insole is one of a variety of the brand’s products exclusive to in-store only sales, and is not sold DTC by the brand. (Independent retail is a key focus for Cadence.) The Cadence EX is the brand’s most supportive model. The EX provides semi-rigid support and enhanced shock absorbing comfort from heel to toe using hi-rebound foam. Cadence describes its insoles as “support made comfortable.”

Nikwax

Footwear Refresh, the latest product in Nikwax’s Refresh line, is a deodorizing cleaner designed to freshen and prevent odor build-up in all non-waterproof footwear and insoles. The PFAS-free product is available in a 4.2-ounce pump bottle. MSRP $7.95.‍

“Our focus at Nikwax has always been to ensure that the gear you invest in lasts a long time; whether it’s a rain jacket, tent, or hiking boots,” says Brian Davidson, CEO, Nikwax. “Non-waterproof active footwear like sandals, running shoes, and climbing shoes can degrade prematurely due to odor and bacterial buildup and a general lack of care. Footwear Refresh helps clean, deodorize, and extend the life of active footwear.”

Aetrex

The Albert 2 Pro Scanner captures data and information about feet, enabling retailers and consumers to make more educated buying decisions when it comes to footwear and orthotic purchases. Featuring 4 Intel RealSense depth cameras and 5,184 gold plated sensors, Albert 2 Pro offers an interactive, in-store foot scanning experience. It uses 3D measurements, pressure, sensor technology, and more to help customers find the right fitting footwear and orthotics. And Aetrex also offers orthotics for running, specifically designed to help prevent injuries and pain while running.