As any runner can attest, the right pair of socks is a key part of any successful run. It’s not something they want to even think twice about.

“These days, people are on the move all day, and they need gear that can keep up without getting in the way,” notes Josh Higgins, president, OS1st. “We’re seeing more consumers gravitate toward simple, high-performing essentials that quietly do their job mile after mile.”

With the brand’s Wicked Merino socks, OS1st innovated by taking the natural comfort of merino wool and blending it with technical yarns to make something that’s breathable, tough, and ready for whatever the day brings. Higgins says, “It’s the kind of sock you forget you’re wearing in the best way.”

Swiftwick CEO Mark Chou says the brand has seen a demand for higher cuff heights, which, he says, is one of the reasons Swiftwick is continuing to design and release new mid-crew and crew height styles. “In addition, with the increasing popularity of plated, high-stack supershoes for both race day and training, we know that customers are searching for ways to ensure they’re locked in securely.” The brand’s Flite XT sock, with its proprietary stability technologies, is becoming more and more sought after by runners, he says, to meet that need.

“The sock market is interesting right now,” asserts Tanya Pictor, co-founder, Jogology. “We are seeing that consumers in different age groups gravitate to different sock heights, though we are also seeing the trend being influenced regionally.”

“Also, given price increases in the market with footwear, I think that the consumer buying a pair of running socks right now wants to make sure it is of a high quality, great performance and fit,” adds Pictor.

Sockwell Stabilizer Knee High/OTC

A firm (20-30 mmHg) graduated compression style for men and women, the Stabilizer’s design is inspired by athletic taping, helping stabilize muscles, tendons, and ligaments in the arch and ankle. The result, according to the brand: less fatigue during the run and minimized swelling during recovery. Made with custom-blended merino wool yarns (which manage moisture, regulate temperature, and reduce blisters). MSRP $32.99.

Swiftwick Flite XT

The design team integrated grip fibers directly into the knit structure of the Flite XT, and blended moisture-wicking Olefin with nylon for a secure feel. Flite XT is engineered with a precision-knit construction that works to enhance midfoot stability through a supportive arch band, while open-knit zones boost ventilation on the upper. It’s a technical sock built to complement the most advanced footwear on the market. MSRP starting at $20.

Feetures Illuminate Collection Elite Tab Socks

Designed for movement, these socks feature a blister tab, targeted arch compression, and iWick fibers to keep feet cool, dry and supported. The new Illuminate Collection includes four bold colorways, in three cushion styles. New colors include Midnight Woods, Crisp Mint, Pink Orchard and Future Dusk (pictured). MSRP $18.

Darn Tough Vermont Men’s Limited Edition Run No Show Tab Ultra-Lightweight Running Sock

These moisture-wicking, blister-resistant, ultralight run socks make use of yarns in the brand’s overstock inventory –using up leftovers to create unique designs and keep raw materials out of the waste stream. A performance fit means no slipping, no bunching, no blisters. Heel tabs offer extra protection behind the heel from friction and keep debris at bay. MSRP $19.

Balega UltraGlide with Lycra Dry

The all new Balega UltraGlide features friction-reducing Lycra Dry Technology, and is designed to keep feet drier, cooler, and more comfortable. Built to deliver blister-free protection, moisture control, and a custom-like fit, the sock features Drynamix Moisture-Wicking Technology built into the yarns, and strategic cushioning at the heel, toe, with an added metatarsal pad to absorb impact. MSRP $21.

FITS Performance Trail

Knit with fine gauge merino wool for temperature regulation and softness, the Performance Trail sock also has a Free Range Toe Box and a Deep Heel Pocket that wraps the foot, holds in place, and prevents blisters. A high cuff helps keep out trail debris while trail running or moving fast. The sock also has strategically-placed LIGHT cushioning zones, and the ‘custom-fit-feel’ of the brand’s patented ‘Y-Line’ knitting structures. MSRP $23.

Jogology Medium Cushion

The brand’s sock lineup includes the fan-favorite medium weight design, which includes the recently introduced Quarter length socks, as well as the new Jogology Crew and the original No-Show. The medium cushioned model offers a cushioned heel and toe with no cushioning around the midfoot area. Built with a second-skin fit and a design that cradles the contours of the heel for comfort and slippage prevention, Jogology’s socks also have seamless toes to prevent friction.