Innovation remains the name of the game in the insole category.

Next month, OrthoLite will be launching an expanded memory foam collection with two new SloMo insole formulations—designed to expand the functional and sensory dimensions of memory foam technology for footwear.

Earlier this year, Superfeet unveiled a brand refresh that introduced a new logo, refreshed visual identity, and an updated marketing approach that celebrates “real” athletes who pursue progress across every arena, from courts and trails to job sites and city streets. The brand announced several new planned introductions for late 2025 and 2026, including the Run Pacer Elite featuring Carbitex and a Puncture Resistant Support work insole with a puncture-resistant plate that shields against sharp hazards, without bulk or restriction

In addition to the upcoming Superfeet Run Pacer insole, Carbitex is also featured in Blumaka’s Carbon Elite insole that is designed to defend against turf toe and supercharge propulsion.

And another standout product, PowerStep’s Morton’s Extension insole, offers full-length support and cushioning with a carbon fiber plate to reduce pain and stabilize the big toe joint.

Here, we highlight several standout products in the insole category. ‍

Sorbothane / Ultra Sole

The Ultra SOLE Performance Insoles ($36.99) are designed to absorb shock, return energy and provide long-lasting comfort. Since a successful introduction, The Ultra SOLE has been modified since and combines a supportive molded air-infused base with a larger Sorbothane heel inlay for shock absorbing comfort and impact protection. The brand’s gel forefoot pad adds cushioning and returns fluid energy.

OrthoLite / SloMo

The brand is expanding its range of memory foam insoles with two newly developed SloMo insole formulations that are designed to expand the functional and sensory dimensions of memory foam technology for footwear. Engineered with specific Asker ratings, recovery rates, and tactile responses, each is precisely tuned to enable targeted customization across a broad range of footwear categories. This will offer footwear brands greater versatility in memory foam offerings, dialing in targeted and customized performance characteristics to meet evolving consumer expectations—enhancing comfort, customization, fit, and feel.

Blumaka / NonSlip Carbon Elite Insole

In conjunction with Carbitex, Blumaka developed this product ($140) to help prevent the MPT joint from over-rotating — it is designed to defend against turf toe and “supercharge” propulsion. The Carbitex patented GearFlex technology “adapts on demand,” flexing at lower angles to allow for natural running motion but becoming exponentially stiffer at higher angles to help prevent hyperextension of the big toe joint (MTP)—the primary cause of turf toe. It also features Blumaka’s Konnect NonSlip top cover.

PowerStep / Morton’s Extension

Offering full-length support and cushioning with a carbon fiber plate to reduce pain and stabilize the big toe joint, the Morton’s Extension ($85) features PowerStep’s signature arch shape that cradles the arch and heel. The insoles help treat discomfort from bunions, hallux rigidus/limitus, sesamoiditis, arthritis, turf toe, and other conditions affecting the MTP (big toe) joint.

Cadence / Performance MP

A slim full-length total contact insole that provides contoured support under the midfoot, the Performance MP ($49.95) has a built-in metatarsal pad for enhanced pressure distribution and support under the transverse arch of the forefoot, and an unstructured heel counter for greater relief and shock absorbing comfort under and around the heel. It also has a durable hi-rebound polyurethane foam for heel-to-toe comfort, and an antimicrobial top cover for moisture control and odor protection.

Superfeet Run Pacer Elite

The pinnacle offering in Superfeet’s line of trim-to-fit running insoles, this Fall ’25 product features a Carbitex plate paired with high-rebound SuperRev foam to power dynamic propulsion and long-lasting comfort. Built for 20% more energy return with every stride so runners can go further, faster, and feel better doing it.