New Year, New Shopping Trends

Our latest survey of active adults reveals how supply chain-related factors are influencing consumer shopping expectations and buying decision-making. Supply chain issues have been front and center for months, ushering in everything from rising prices and fewer products on retail shelves to new levels of shopping frustration. And consumers have opinions about it.

Sixty-one percent of our survey respondents say that supply chain issues have impacted their ability to find the specific footwear or apparel they were looking to buy. Also of note, 67% of the participants in our latest survey say they will move on to other product options if a first choice is not readily available. And a whopping 71% of respondents report that researching products online is now a go-to first step for pre-purchasing considerations.

While 57% say they have seen increased prices for footwear and apparel in recent months, more than half (51%) say they are still spending the same amount on said purchases. One more item of interest: when it comes to who should bear the brunt of price increases on products, 54% of our consumer respondents say manufacturers should take the hit, while 31% say the consumer should, and only 16% say retailers should pay the price.