Outside the Box
These brands are putting their own spin on the running apparel category.
Nathan Runs Beyond
Already established as a leader in running hydration, storage and visibility, Nathan now has its sights set on becoming a leader in performance apparel, too. The brand launched its first collection of athletic apparel this spring, describing the line as a combination of “superior performance and everyday comfort.”
Many details present in Nathan’s hydration gear are also present in the new collection of running tees, shorts, jackets, joggers and leggings. The pieces have thoughtful storage and enhanced safety features — the line incorporates reflectivity in all pieces, with multiple points of strategically-placed reflective details.
“Our entry into the apparel category is a direct result of our consumers’ request for these products,” says Mary Harden, director of brand marketing for Nathan. “We strive to create products that help athletes to perform their best, and this apparel collection is no exception. After extensive research, validation and, most importantly, incorporating feedback from our runners, we couldn’t be more excited to share the collection we’ve put together.”
Nathan’s initial apparel line not only includes a wide selection of men’s and women’s items, from water and wind resistant jackets to tees, shorts, and leggings, but the apparel collection also features an “inclusive fit” to cater to the body types of every kind of runner.
Vuori’s Effortless Cool
Launched in 2015, Vuori merges technical clothing with a West Coast vibe — the brand’s apparel is designed to be active, conscious and creative. New items of note from Vuori include the women’s Stride Legging, $84, which features a firm hold with moisture-wicking fabric to make it a go-to running legging. It has a high-rise fit and an interior drawcord, as well as UPF protective fabric. Another good option for runners is Vuori’s Draft Short for men, $74, which offers breathable fabric to make runs that much cooler — and it’s built with quick-drying anti-odor fabric.
Kari Traa’s Active Style
Norwegian-based women’s apparel brand Kari Traa has a range of active and outdoorsy activewear that has the right combo of tech and style for today’s running consumer. The new Butterfly Tee, Tank and Capri from Kari Traa are made to help runners “maintain their cool” on the trail or off. Designed with butterfly patterns, these stylish activewear pieces are made with moisture wicking fabric and deliver next-to-skin comfort, eliminating chafing. The tee has a seamless construction and Flatlock seams. The tops pair with the Butterfly Capri for a completed look. Available in Shock, Ultra and Marin colors. The Tee, Tank and Capri all retail for $40.
Headsweats Stretches its Boundaries
Most runners are familiar with Headsweats for its performance hats and accessories, but the brand is also aiming to make a name in apparel, and this spring Headsweats unveiled a women’s Active Line, featuring long sleeve tops, singlets and Eco Ultra Bands all made with Repreve fabric. The line also includes leggings and tanks.
“Creating a style line specifically for women has been a passion project of ours for years and we’re excited to finally bring it to fruition” said Magui Martinez-Pena, sales manager at Headsweats. “Our goal with these products is to offer women the opportunity to create multiple looks by mixing and matching the vibrant colors of the collection. Whether it’s yoga class, hiking or even walking the dog, we want women to reach for our apparel knowing it seamlessly integrates comfort, function and style at an affordable price.”
Hoka One One’s Growth Opportunity
Deckers-owned brand Hoka One One has built itself into one of the leading footwear options for runners and is investing in
growing its apparel, too. Stylish and run-centric items in the apparel line include standouts such as Hoka One One’s Speedgoat Trail Short, which offers a smart storage system to securely carry anything from a key to a jacket and energy bar or a soft hydration flask. The $78 short features soft 4-way stretch woven fabric that wicks away moisture. And Hoka’s $58 Merino Blend Short Sleeve shirt is a next-to-skin layer designed to be an ideal choice for trail running or hiking. Its Merino wool helps regulate body temperature, resists odors and is soft to the skin.