IN THE NEWS: Salomon, Circana, Rockport
Salomon has introduced the INDEX.02, a new recyclable running shoe that builds upon its INDEX.01 model introduced two years ago. Like its predecessor, the INDEX.02 is 100% recyclable. It’s also 10% lighter (263grams) and the brand says its comfort and performance are enhanced thanks to improvements in the midsole geometry, foam quality and upper construction. The shoe has a suggested retail price of $180.
The INDEX.02 features a unique construction that allows it to be disassembled at the end of its life, so that the shoe materials can be recycled and used to make a new product. A QR code on the tongue of one shoe allows the shoe owner to easily scan it and register it after purchase, making it easy to return it for recycling at the end of its life. Like the INDEX.01, when INDEX.02 shoes are sent back for recycling in Europe, the materials will be used in the construction of Salomon alpine ski boots.
Circana is the new name of the merged Information Resources, Inc. (IRI) and The NPD Group (NPD), which combined forces in Aug. 2022. The rebranded company, which counts 30 million products across 26 industries and 2,000+ categories from a half million stores, is an advisor on consumer behavior. Kirk Perry is president and CEO of the firm whose name is meant to represent a full-circle perspective on the market and consumer.
Rockport has entered the golf category with a new Rockport Golf footwear line launched last week. The high-performance, weather-ready line of golf footwear is designed for all course conditions. The styles are engineered with Rockport’s comfort-based technologies and feature a unique traction system for a spike-less grip, making the styles wearable on and off the green. With three distinct collections and a wide range of styles and colors for men and women, Rockport Golf retails for $130-$160.