In The News: REI, Dick’s Sporting Goods, Patagonia, Nike, Balega, Oboz
REI announced it will complete a 14-year commitment to be carbon neutral in its operations in 2020 and launched a new climate platform that will see the outdoor co-op more than halve its carbon footprint over the next decade. REI said it will hold itself financially accountable for each unit of carbon it emits in its own operations — expected to be a quarter million tons of carbon in 2020.
Dick’s Sporting Goods is pledging to eliminate all single-use point-of-sale plastic bags from its stores by 2025 and is partnering with Closed Loop Partners’ Center for the Circular Economy. The initiative follows the retailer’s already-enacted measures that have resulted in a recycling rate of 70 percent within its stores and operations. Dick's is the lead Sports & Fitness sector partner in the Consortium to Re-invent the Retail Bag that includes founding partners CVS Health, Target and Walmart and Kroger and Walgreens. The Beyond the Bag initiative from Closed Loop is identifying, testing and implementing design solutions and models that are more sustainable than the current retail bag.
Patagonia has named Ryan Gellert Chief Executive Officer of Patagonia Works and promoted Jenna Johnson to lead Patagonia, Inc. Since 2014, Gellert has overseen Patagonia’s business in Europe, the Middle East and Africa. Patagonia Works is the holding company for Patagonia, Inc. (apparel and equipment), Patagonia Provisions (food), Patagonia Media (books, films and multimedia projects), Lost Arrow Solutions (government), Fletcher Chouinard Designs, Inc. (surfboards), Tin Shed Ventures, LLC (investments), and Worn Wear, Inc. (used and upcycled apparel). Johnson, who previously led Patagonia’s technical outdoor business, will serve as head of Patagonia, Inc., where she will oversee Patagonia’s apparel and equipment division.
Nike’s Jordan Brand is releasing a new fashion collection that allows Snapchat users to dress up Bitmoji avatars with virtual sportswear and purchase the apparel online, reported Mobile Marketer. In Feb. 2018, Nike became the first brand to sell its products on the Snapchat app, selling out a pre-release of Air Jordan III “Tinker” in 23 minutes at an NBA All-Star Game after party.
Sock brand Balega is continuing its support of Breast Cancer Prevention Partners (BCPP) with the release of the Fall 2020 limited edition Balega Grit and Grace sock collection. One dollar from every pair of Grit and Grace socks sold will benefit BCPP, which is a science-based advocacy organization that works to prevent breast cancer by eliminating exposure to toxic chemicals and radiation. Available at run specialty stores for a limited time, the socks retail for $14 per pair.
Bozeman, MT-based Oboz Footwear has entered into a sponsorship with Live From The Divide, a music series that brings songwriters to an intimate Bozeman venue for live genuine American Roots music four to six times a month. Performances are recorded live and then mixed and edited for podcasts and hour-long public radio broadcasts aired on public radio stations across six states. Oboz will be promoted during each broadcast, in venue, and on digital channels.