Reef has created Advocates of Capture to tap into the creative side of its fans and followers. With a strong regional focus on California, the program is geared to create custom content for the surf footwear brand via photography, video and creative submissions. Influencers who sign up for the program will receive a branded photography case to help start their content creation journey.

“To build this community, we started with our closest partners and accomplished creators—a group of photographers, cinematographers and animators who truly live with the Reef Spirit,” said Jen Wilson, Senior Director of Brand Marketing for Reef. “And when their connection to the brand is fused with their own personal style it becomes the magic we’re so excited to share with the world.”

‍Foot Locker increases its capital allocation budget for 2021 by 77 percent from its 2020 level to $275 million. Investments will focus on digital capabilities aimed at boosting the customer experience, infrastructure improvements and supply chain enhancements. Additionally, rollouts of community-based off-mall stores will accelerate worldwide.

‍Famous Footwear’s Famously You and Vionic’s Soul Circle loyalty programs are recognized as among the top loyalty programs in the U.S. by Newsweek magazine. Winners were selected by an independent survey of more than 4,000 U.S. consumers. Famous Footwear will launch a credit card soon that will offer its 21 million loyalty members additional ways to earn rewards.