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In The News: Reebok, Kahtoola, Patagonia, Dick’s Sporting Goods, NPD

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Reebok has launched the first-ever USDA certified plant-based running shoe: Forever Floatride GROW — and for a lucky few it also comes with a side of fresh produce. Reebok is partnering with Boston-area based Siena Farms to offer custom CSA (community supported agriculture) produce boxes available to the first 50 customers across the U.S. on Oct. 1 who buy the shoes through the brand’s loyalty program Reebok Unlocked.

The $120 Forever Floatride GROW, which will be available not only on Reebok.com, but also at select retailers, is a performance running shoe with a cushioned, responsive midsole made of sustainably grown castor beans, a breathable eucalyptus tree upper, a sockliner made of odor resistant BLOOM algae foam and an outsole made from real rubber trees.


Footwear traction brand Kahtoola is celebrating 21 years in business with a new campaign set to highlight “a small portion of the vast variety of experiences, anecdotes and opportunities” Kahtoola has gained over its 21 years in business. Stories in the first month of the campaign will focus on design, people and adventures.


Outdoor brand Patagonia is focused on voter turnout in the U.S. The brand says it will work with partners across the country to help people “exercise their right to choose their future and make a plan to vote.” Patagonia will close its doors on Election Day as it has done in the past, and this year will also offer employees up to four days off to train and serve as poll workers. While on the clock, Patagonia employees will also write and text low-propensity voters. The firm says that research indicates at least 10 million environmentalists did not vote in the 2016 elections.


Dick’s Sporting Goods has added Sandeep Mathrani, CEO of WeWork, and Desiree Ralls-Morrison, SVP and general counsel for Boston Scientific Corp., to its board. The pair are replacing Vincent C. Byrd and Allen R. Weiss, who have stepped down from the board.


According to NPD Group, boots and hiking shoes were the bright spots in a difficult August for footwear sales. Factors such as delayed starts for Back-To-School and regional COVID-19 flare-ups contributed to an 18 percent drop in U.S. total footwear sales in August, according to NPD. Numerous brands flooding the footwear market with products in June and the end of federal consumer stimulus checks also contributed to the total sales fall-off. Dollar sales of performance styles dipped 19 percent as sales of leisure styles declined 16 percent. But August also saw nearly 25 percent sales growth for cold/all-weather boots and a mid-teens increase in hiking shoe sales, which should bode well for the winter season, NPD reported.