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In The News: Mizuno, Vionic, JD Sports

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Mizuno is making its most popular baseball and softball cleats, as well as gloves, available for customization — offering hundreds of combinations from construction and fit to coloring and embroidery. “The market shows a great consumer demand for the ability to customize and personalize products to make them a player’s own,” said Clint Sammons, marketing manager at Mizuno USA. The Mizuno Spectracleat in both baseball and fastpitch is available for customization and includes the following options: Mid or low shoe; Baseball or fastpitch; Metal, TPU molded or All-Surface Turf outsoles; Color options on the chrome outsole, toe cap, vamp area, heel, shoelace, Mizuno RunBird logo, tongue and heel collar—including camo or solid midfoot color; and Personalization with team logo, flags, player name or player number.


Vionic has partnered with St. Jude Research Hospital and the PNOC Foundation to raise awareness and fund critical research for pediatric cancers during Childhood Cancer Awareness Month. Vionic is engaging consumers to help the lives of children and families battling cancer by donating at check-out during the month of September. 100% of donations will be shared equally amongst both organizations to help cure childhood cancer and other life-threatening diseases.


JD Sports has suffered another blow in its bid to acquire Footasylum. Great Britain’s Competition and Markets Authority (CMA) has again voted against JD’s planned 90 million-pound takeover of the chain, citing competitive concerns. In the CMA’s latest decision, in a response to a JD appeal, “higher prices, less choice and a worse shopping experience” are cited as the government body’s primary concerns about the proposed transaction.

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Sep 8, 2021

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