In The News: Gore-Tex, Adidas
W.L. Gore’s new expanded Polyethylene (ePE) membrane, suitable for various consumer product uses, including footwear, comes to market this season. The innovative Gore-Tex membrane combines durable performance with eco attributes. According to the company, this innovation represents a key milestone in Gore’s sustainability journey.
For example, the membrane is light and thin yet strong, and features waterproof, windproof and breathable weather protection. It is also PFC free, advancing Gore Fabrics Divisions’ goal for being free of PFCs of Environmental Concern over the lifecycle of its consumer products. Further, the membrane has a reduced carbon footprint (per Higg MSI) achieved by its lower material mass along with new material combination; The company explains that its ePE membrane is bonded to carefully selected backers and/or face textiles, for example, recycled, solution dyed or undyed fabrics, to form a Gore-Tex laminate.
New Gore-Tex products with the ePE membrane are being introduced for the Autumn/Winter ’22 season from a variety of brands including adidas, Arc’Teryx, Dakine, Patagonia, Reusch, Salomon and Ziener. The range of products includes general outdoor and lifestyle garments, lifestyle footwear and snow sports gloves.
Gore is releasing a new digital media campaign to support the introduction of new Gore-Tex products. View the campaign video below:
A new limited collection of products from Adidas, including top-performing styles from Adidas, Adidas Terrex and Five Ten footwear, has been created to raise funds during Breast Cancer Awareness Month (October) and beyond. From Sep. 30 through Nov. 30, $15 of each Adidas, Five Ten and Adidas Terrex BCA product purchase will be donated to the National Breast Cancer Foundation to provide help and inspire hope to those affected by breast cancer through early detection, education and support services. Products will be available online and at select retailers. See the collection here.
A sad note: John O’Neill, a founder of the Colorado Running Company (CRC), the outstanding Colorado Springs specialty run shop, passed away earlier this week. Known as the “face of CRC,” John’s impact on his community and the run specialty industry was immeasurably large. No details on memorial arrangements and/or donations have yet been provided. Remembrances are being shared on the shop’s Facebook page here.