Sport and style are a winning match. Brands are upping their game with garments that make consumers feel confident with the comfort provided, along with enough of a fashion quotient to make a personal statement.
Girls are a dominating demographic in the sports market and dealers should be capitalizing on decorating for their teams. Sports such as track and field, volleyball and basketball reign supreme among high school girls. While high school sports participation is in a slump, girls’ participation is...
How do you stay on top of the new looks young people want? Even the trendiest among us struggle to guess how the next generation will bend fashion rules.One way is to head right to the source – the fashion runway – for an idea of where looks are headed in everything from streetwear to teamwear.
There’s a reason boots are perennially a fashion must for fall — there’s one for every taste, as these Fall 2020 styles show. Looking for casual cool? Uptown style? Sneaker feel? Check, check, and check.
New Balance has finally punched its re-entry ticket into the NBA, signing Toronto Raptor and former Brand Jordan endorser Kawhi Leonard to a multi-year endorsement contract reportedly valued at more than $5 million annually.
Caleres, the Famous Footwear parent, which acquired Vionic for $360 million in mid-October, believes Vionic possesses significant growth potential in the premium comfort segment for men and women.
Strong, confident girls play sports and they want what they wear to look and perform the same way. If team dealers don’t know exactly what that it, they need to ask for the details on style, fabric and fit.