Over the past few years, one thing about the recovery category has become apparent — the number of brands offering recovery footwear and the types of footwear they are offering has seen a spike. And as the latest crop of recovery footwear from a variety of brands reflects, consumers are seeking more than just function and comfort — they are also seeking style.

“We feel the biggest opportunity in recovery is working to improve on the versatility and aesthetic appeal of the product,” said Russ Stevens, product manager, Topo. “Customers want a post run product that’s attractive, versatile, and comfortable. Creating the right blend of style and comfort will be the key in broadening the appeal of recovery beyond the injury label and into general after sport and lifestyle wear.”

Darren Brown, head of marketing for OOFOS, noted, “Recovery footwear has everyday implications to help you feel better throughout the day and outside of workouts. As such, it is necessary to provide styling options that fit a wide variety of lifestyles and wearing occasions.” Customer feedback has shown that many customers who start off with an OOFOS sandal or slide return to purchase new styles (like closed-toe options) “so they can implement active recovery into all aspects of their lives,” he continued.

While one exec commented that the space can appear to be overcrowded, there is a unique space for the footwear brands offering genuine active recovery (with the technology to back it up). “The category is growing for sure and more consumers are wanting the benefits of technical recovery footwear, while also being stylish,” explained Velous Footwear Founder Tim Bartels. Velous has gained momentum in offering a recovery shoe that provides more than just a super soft foam or really firm foam. “We provide a more technical solution and all-around support and cushion,” he said.

Kane Footwear CEO John Gagliardi, whose brand launched in 2021, views growth in the category as a win for all. “The more attention the category receives, the more educated consumers are on the importance of recovery,” he commented.

Education about recovery footwear and the importance of recovery in general for runners, is ongoing. “We encourage runners to think about recovery not just from an injury but recovery from their training and the stress that it can put on your feet and legs,” explained Velous’ Bartels. “We love to participate with our retail partners at race expos, there we set up a recovery zone to educate runners about the benefits of our recovery footwear and how it can help elevate their training and recover faster.”

HOKA Ora Primo

This statement-making silhouette delivers the same recovery quotient as its predecessor. The new Ora Primo has been updated with a soft knit collar, elastic lace system and insulated puff upper for that works for all seasons. The slip-on design and round elastic lace system make for easy on and off. MSRP: $120.

ROLL RECOVERY Superplush Flip Flop

The SUPERPLUSH line was created to promote overall foot health, building on the brand’s holistic approach to recovery that began with its massage devices. A SUPERPLUSH foam midsole uses BLOOM Foam Technology (with algae) to reduce its carbon footprint. A CRADLE DESIGN Structured Footbed balances comfort and structure, with an ergonomic “cocoon effect.” MSRP $69.

TEVA Apretrail

This all gender option is built on an ULTRA-COMF foam footbed for underfoot comfort. Rubberized pods on the outsole provide grippy traction. Ideal for post adventure wear, camping and the everyday commuting adventure, the ApreTrail is lightweight, can float in water and has holes in the straps built to clip to a backpack. MSRP $50.

TOPO ATHLETIC Revive

Built to aid in active recovery, as well as for everyday wear, the Revive’s slipper design features a polyester fleece upper for a soft and comfy fit. Designed to be worn without socks, the brand’s 3D Wave Sense insole gently massages the bottom of the foot. A Vibram XS Trek EVO outsole offers multi-surface traction and durability for year-round wear. MSRP $120.

OOFOS OOMY ZEN

A fit for everyday wear thanks to a blend of seamless knit and OOfoam technology, this shoe has an engineered seamless circular knit upper that hugs the heel and provides a secure, sock-like fit for flexibility and mobility. The footbed design enhances impact absorption and stability with every step.  MSRP $159.95.

PowerStep ArchWear Sandals with Arch Support

Incorporating the brand’s no. 1 podiatrist-recommended contoured footbed, these sandals are designed to reduce strain by supporting the arch, stabilizing the heel, and promoting proper joint alignment. The specialized foam midsole delivers targeted cushioning and shock absorption, helping to reduce impact on the feet, ankles, knees, and lower back. MSRP $69.99.

KANE FOOTWEAR Revive Ac

Consumers asked for it, so Kane execs took years in development to deliver this recovery shoe for all weather and all conditions. The Revive AC has many of the recovery components of the original Revive (made of bio-based closed-cell RestoreFoam, doesn’t absorb moisture), but with added durability and cold weather considerations. MSRP $120.

VELOUS Active Adjustable Slide

The Active Adjustable Slide boasts springy new hues for the season – taupe, light blue and light pink. The shoe provides a custom fit across the instep and comes with Tri-Motion technology, providing cushion and arch support for all day comfort. All Velous sandals are approved by the APMA (American Podiatric Medical Association) for promoting great foot health. MSRP $69.95.