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Wilson Cements Long-Term Partnership With NCAA

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Solidifying its traditional role as a major supplier the NCAA, Wilson Sporting Goods has extended its well-established partnership with the National Collegiate Athletic Association (NCAA) as the official ball of March Madness and the Final Four for both the men's and women's basketball championships and the National Invitation Tournament (NIT). The extension builds on a storied relationship spanning more than two decades.

Additionally, the Big Ten Men's and Women's basketball championships will exclusively use the Wilson NCAA Evo NXT ball for their tournament, joining other conference championships such as the SEC, PAC-12 and Big 12.

"We are thrilled that the NCAA and Wilson are continuing a successful and collaborative partnership that has benefited our student-athletes, coaches and teams," says Dan Gavitt, NCAA senior vice president of basketball. "Wilson has one of the most respected and well-known brands in the sports industry, and we look forward to experiencing their top of the line, evolutionary basketballs at our men's and women's championships."

"We at Wilson take great pride in extending our long-standing partnership with the NCAA and are pleased to see more of their member institutions and athletic conferences choose Wilson for both regular season and championship play," adds Kevin Murphy, global GM for Wilson Team Sports. "It is truly a testament to Wilson's athlete-first mentality, ensuring players at all levels of the game are equipped with the best in basketball innovation, every time they step on the court."