Maintaining its reputation as a socially conscious, forward-thinking brand, Under Armour this week unveiled its first hijab for female Muslim athletes.

Under development for several years, Under Armour says several athletes helped with development of the product, including Saman Munir, a certified personal trainer and fitness influencer in Toronto.

Under Armour's hijab will sell for $35, the same price as a Nike hijab that has been on the market for approximately three years. According to the company, the UA hijab features a "super soft, smooth fabric ... made with a unique hex-shaped mesh pattern designed for maximum breathability, sweat-wicking capability and an extra fast drying time.”

And with a nod to modern technology, the hijab also features built-in headphone access and a contoured band around the face to prevent slippage, ensuring the hijab does not come untucked or fall off.

“We spent several years developing the UA Sports Hijab, because we wanted to ensure that when the product launched it was the best it could be," says Jennifer Smith, senior designer of women's and girls’ accessories at Under Armour. "Our team worked diligently to launch a quality sport hijab that will meet the performance needs of its user and ensure all female athletes are covered from head to toe no matter their size, level of performance or religion.”