Tilly’s Building Curated Assortment of Sustainable Products
Hopeful that the Back-To-School selling environment that commences next month is typical of prior years, Tilly’s, the 238-door chain, hopes to have more than 1,000 sustainable-focused products in its merchandise assortment by the end of Q3. To date, TLYS has introduced 700+ sustainable products on its website from the likes of The North Face, Adidas and Hydro Flask. Additionally, the company is encouraging its proprietary brand suppliers to use recycled materials in certain products.
Meanwhile, still bracing for the unknown at B-T-S and facing potential headwinds from port delays on the U.S. West Coast, Tilly’s has brought in some inventory for the season ahead of the important selling season.
“I think it’s probably more likely than not that we’ll see something much closer to a typical Back-To-School season. That’s my best guess right now,” Tilly’s president and CEO Ed Thomas told analysts last week.
Tilly’s reported a 111-percent rise in Q1 total sales to $163.2 million as more customers returned to its stores. Physical store sales rose 147 percent to $127.7 million; ecommerce sales increased 17 percent year-over-year to $35.5 million. Period comparable net sales were up nearly 22 percent with brick-and-mortar rising 11.7 percent and ecommerce gaining 80.4 percent.
Projecting 244 total doors at Q2, the retailer is currently forecasting higher total net sales and earnings per share in Q2 than in the year-ago period or in Q2/19. Through May 31, total comparable net sales were up 30 percent.