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The Most Sought After Sportswear Brands?


Nike is the most “searched for” sportswear brand in the U.S., followed by lululemon, Adidas and New Balance, according to a recent study. Online shopping tech firm Rakuten conducted the survey by analyzing Google searches over the past 12 months. The research also included discovering which states are most interested in a particular brand. Of note, the states showing the least interest in any sportswear brand were New Mexico, Montana, and Vermont.

The findings: