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Rackle Shoes Broadens Distribution

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The eco-smart, lightweight footwear brand Rackle, which launched a successful Direct-To-Consumer test over the summer, is initiating a B2B retail program for Spring 2021. The Wilsonville, OR company has hired a team of independent sales reps across the U.S. with the goal of expanding distribution into a range of retail outlets, including traditional and independent boutiques.

Rackle, which utilizes a Hemp upper and a bottom that is applied without adhesives, uses the tagline “Reduce Your Footprint,” given its products are designed to biodegrade faster than any other contemporary shoe on the market.

“We set out to build the most planet-friendly footwear brand possible,” says company Founder Joe Napurano. “In the concept phase, we decided to build a modern shoe that considered its entire lifecycle.”

Rackle’s new national sales team of eight includes: Lindsay Bell (CA, NV, AZ) lindsaybbell@gmail.com; Amy Brown (MI, IL, OH, IN, KY) abrown4511@gmail.com; Jeff Church (NH, ME, CT, RI, VT, MA) jeff@jcasales.com; Mark Ellis (NY, PA, NJ, MD, DE) markrellis@me.com; Mike Felix (TX, MS, LA, KS, OK, MO) mfelix.vapor@gmail.com; Scott Kelly (CO, WY, UT, NM) teamfastlane@comcast.net; Kev Martin (WV, VA, TN, NC. SC, GA, Al, FL) AdrenalineSports@msn.com; Brent Williams (WA, OR, HI, ID, MT) mrfakey86@gmail.com ; and Rick Zahalka (MN, ND, SD, WI, NE, IA) rickzahalka@gmail.com.