In a move that it says will “transform how youth sports organizations order uniforms for their participants,” Pop Warner Little Scholars, Inc. has “dramatically simplified the process” by introducing its own brand of custom-designed tackle football, flag football and cheerleading uniforms.

With the launch of PW Authentic, the 1450 Pop Warner programs around the nation can order customized, low-cost uniforms that are made in the United States and are typically delivered in five-to-10 days. Pop Warner says it decided to create its own uniform brand in response to local team administrators who wanted a simpler, more cost-effective and reliable alternative to ordering uniforms.

The unidentified sublimated apparel manufacturing facility for the uniforms is based in the United States and Pop Warner says the design team will assist teams in customizing the look of a team’s uniform.

“Uniforms are a big deal and we knew there could be a better way,” says Jon Butler, executive director of Pop Warner Little Scholars. “Our young athletes want cool, stylish uniforms and our volunteers want an easy, inexpensive and reliable process. With PW Authentic we can check all those boxes. We think this is one more way to make the Pop Warner experience first-rate for our members.”

“With PW Authentic, Pop Warner associations are going to have a stress-free route to getting the uniforms they want, when they want them,” adds PW Authentic’s Stuart Martin. “We’re inspired by the passion and commitment to detail that Pop Warner has shown in creating an approach that ensures the needs of its local programs will be met.”