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On’s Growth Continues in Specialty Run Channel and Beyond

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The Swiss brand On, which celebrates its second anniversary as a public company next month, increased its Q2 sales in the Americas by 60 percent to the equivalent of $337.8 million for the three months ended June 30. The brand’s top five key account partners in the U.S. grew a combined 92 percent during the first half of the year.

Co-CEO and CFO Martin Hoffman said the growth “was supported by a very healthy, full price sellthrough” as the brand also continued to take market share in the specialty run channel. At Fleet Feet, for example, the On brand was the chain’s fastest growing and had the highest average selling price (ASP) in the chain, he added.

But the brand isn’t planning to abandon its large wholesale partners. At Q2 end, On was distributed in 175 Foot Locker locations in the U.S. and 46 in the EMEA. There are plans to add another 50 doors this fall. JD Sports carries On in 166 U.S. stores and 60 in the EMEA with 50 more slated to open this fall, mostly in the U.S. from conversions of Finish Line banners to JD.

Meanwhile, the direct-to-consumer channel continued to expand in Q2, increasing by 55 percent to the equivalent of $186.2 million. New U.S. stores are planned for Miami and Austin, TX and a Portland, OR door will be relocated in the coming months.

The company’s overall Q2 operating income rose by 50 percent in Swiss francs to the equivalent of $44.9 million on 52 percent revenue growth to the equivalent of $506.1 million. Net income, impacted by the equivalent of a negative $55.2 million currency impact, slipped to the equivalent of $3.8 million and down 46 percent in reporting currency. On is currently forecasting FY23 total revenues of approximately $2.0 billion.