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On Expects Brand Momentum to Persist This Year


After completing its first full year as a public company in 2022, the Swiss company On is aiming to achieve currency-neutral sales growth of 42 percent in FY23 to the equivalent of $1.83 billion. The key areas of focus in On’s 14th year will be running, tennis and younger consumers.

On, scheduled to launch its next generation of cushioning in its new Cloudsurfer shoe this week, reported sales growth of 82 percent in North America to the equivalent of $260.9 million as units sold in Foot Locker locations rose more than 50 percent during the period. For the full FY, the group produced its first annual profit equal to approximately $91.8 million as total sales increased by 69 percent to approximately $1.32 billion. Direct-To-Consumer revenues rose by 61 percent in local currency to the equivalent of $480 million and wholesale expanded by 73 percent to an estimated $837.8 million. The brand’s annual footwear sales stepped 71 percent higher in local currency to approximately $1.26 billion with apparel up 30 percent to $51.0 million as accessories increased by 48 percent to $8.0 million.

On launched a new website and domain ( last year and recently opened a new store on London’s Regent Street.