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NSGA Releases Brand Ratings Report

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The National Sporting Goods Association (NSGA) has released a series of reports providing insight into key sporting goods brands sold in the team market.

The reports, initially focusing on baseball and football, are derived from data collected via survey in the summer of 2021. The association’s goal is to produce a comprehensive report that gives team dealers a better idea of the brands being carried, along with their ratings for certain attributes for equipment and apparel. The report can also be used by manufacturers to get a better idea of where they stand with their customers.

Among the first reports released:

BASEBALL BRAND RATINGS REPORT

This report includes a brief introduction to the report, including background on why the Team Dealer Brand Ratings survey for baseball was executed in the summer of 2021, the methodology of the study and a summary profile of the survey’s respondents. Also included is an overview of baseball sales among the team dealer channel.

Brands being carried by team dealers for each of nine baseball product categories are examined. The final section details the ratings team dealers gave to the brands they carry based on various selling attributes (value for the price, timely delivery, product information, brand name recognition, sell-through) as well as overall feelings toward each brand, giving insight into the quality of business being done.

TACKLE FOOTBALL BRAND RATINGS REPORT

The report details the brands being carried by team dealers for each of nine football product categories are examined. The concept of brand points (a way to directionally determine the weighted average amount of sales with a given brand among each football category) is explained, giving insight into the amount of business being done with various brands.

Top brands in terms of brand points for each of the nine football product categories are explored, giving insight into the amount of business being done with various brands. The final section details the ratings team dealers gave to the brands they carry based on various selling attributes (value for the price, timely delivery, product information, brand name recognition, sell-through) as well as overall feelings toward each brand, giving insight into the quality of business being done.

For more contact Nick Rigitano, NSGA director of insights and analysis, at nrigitano@nsga.org; 847-296-NSGA (6742), ext. 1080.

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